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Scaling Your Market Research and Staying Ahead of the Curve

Keeping up with the ever-changing needs of your business can be a daunting task, especially in a rapidly evolving market. That’s why it’s important to have a strong market research strategy in place that allows you to stay ahead of the competition and anticipate customer needs before they arise. Here, UNOVA Coworking presents some tips for scaling your market research to ensure that you remain at the top of your game.

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Know Your Audience

The first step in scaling your market research is to identify your target audience and market segments. This will help you better understand who your customer is and what their needs may be. Once you have identified these segments, you can then begin to create strategies for reaching them more effectively. Segmenting your customers will also allow you to customize marketing messages based on their characteristics and preferences.

Build a Research Framework

A robust framework for conducting market research is crucial to ensure that no essential steps are missed when making crucial decisions or launching new products or services. It must cater to various scenarios, including emerging trends, customer feedback surveys, and new product launches, ensuring that data can quickly be gathered on demand.

Implementing such a structure will not only save time and resources but will also furnish top-quality, reliable information that can serve as a solid foundation for making informed decisions.

Monitor Trends and the Competition

It’s important to research competitors within the same industry as well as relevant trends that could influence customer behavior or decisions. Studying competitors helps you gain insight into how others approach similar challenges or opportunities, which could inform or inspire ideas of your own. Understanding current trends also allows companies to anticipate changes before they occur, which gives them an edge over other competitors who may still be playing catch-up.

Focus on Qualitative and Quantitative Research

Making crucial decisions about product or service development, pricing models, marketing strategies, and customer service tactics demands having access to both qualitative and quantitative data. Relying on these two types of data ensures that decisions are not based on assumptions but on hard facts. It ultimately leads to a smarter, better-informed decision-making process, reducing the risks involved in making uncalculated decisions based on insufficient data.

For example, launching a product without adequate customer feedback can be a risky gamble that may result in adverse outcomes, but having well-structured qualitative and quantitative data at hand can mitigate such risks.

Tap Into Digital Tools

Digital tools such as online surveys provide an efficient way for gathering feedback from customers without having them fill out long paper surveys or come into a physical location, which can often lead people to drop out from answering survey questions halfway through.

Surveys can be sent directly via email or SMS message, which makes it easy for customers to respond quickly without having too much effort involved from their end. They also offer insights into consumer behavior based on responses given, which is helpful when trying to uncover potential consumer trends before they become mainstream.

You can even incentivize your surveys to get a wider sample. A gift card API is a quick solution that automatically distributes a small e-card once the survey has been completed.

Invest in a Customer Data Platform

Maximizing profitability while fulfilling customer needs requires the use of a customer data platform (CDP). By consolidating data from numerous sources, such as websites, applications, and social media channels, companies can gain extensive insights into consumer behavior, preferences, and trends. With access to detailed customer information, businesses can make informed decisions when developing new products or services.

Moreover, they can refine pricing models to ensure maximum profitability. These tools enable companies to deliver exceptional customer value while sustainably growing their businesses.

Invest in a Customer Data Platform

To remain competitive and proactively meet customer demands, businesses must implement an effective market research strategy. Utilizing digital tools and both qualitative and quantitative research methods empowers businesses with high-quality decision-making information while ensuring uninterrupted operations even during turbulent times of rapid change. Organizations that fail to prioritize this strategic investment risk chaos resulting from poor decisions that could impede success during times of transition. With a robust market research strategy, businesses can minimize disruption and smoothly navigate any obstacles that come their way, moving efficiently towards growth and greater market share.

UNOVA Coworking offers flexible workspaces that can give you the room you need to be productive. Check out our options and consider joining today!

Questions or comments? Have any additional tips or resources to share? Reply below or reach out to Courtney Rosenfeld.

Simple Strategies to Make a Safety Net for Your Business

Part of running a small business is preparing for unexpected issues that might arise today or years down the road. No one can predict the future and accidents are inevitable, but having a safety net in place will help you stay afloat while protecting your financial interests.

In other words, taking steps now to prepare for the unexpected can help ensure your business thrives amid adversity. UNOVA Coworking looks at some practical ways to create the perfect safety net for your small business:

Getting a Home Warranty

If you run your business from home, purchasing a home warranty is an easy way to protect yourself against unexpected repairs and replacements. A home warranty covers all major systems and appliances in the home, so if anything breaks down or needs replacing, you won’t have to worry about paying out-of-pocket.

Plus, since most warranties come with 24/7 customer service, you can rest assured that any issue will be taken care of quickly and easily. Give this a view if you need a good place to start comparing providers!

Establishing an LLC

Another way to protect yourself as a small business owner is to form an LLC (limited liability company). This type of business entity can protect your personal assets from being used to pay debts incurred by your business. If something happens and your business has to declare bankruptcy or face other legal issues, you won’t be held personally liable.

An LLC also protects you from potential lawsuits that can arise due to products sold or services provided by your company. Research the LLC rules in your state, and consider going through a formation service to save time and stress.

Keeping Digital Records

It’s also crucial to keep digital records of all transactions related to your business as well as any contracts or agreements you have with clients or vendors. Using PDF splitter tools can make your life easier when dealing with multiple documents at once.

Such a tool can help you keep all your documents organized and accessible if you need them for any legal disputes down the line. Splitting large files into smaller chunks makes them simpler to manage and store without taking up too much space on your computers or other devices.

Saving an Emergency Fund

No business owner likes thinking about worst-case scenarios, but you must plan ahead and create a plan for unexpected problems. Set aside money in savings each month to cover various costs associated with emergencies, such as sudden machinery or equipment replacements, major house repairs, medical incidents, etc. Aim to put aside enough money each month so it adds up quickly over time; don’t rely on credit cards!

Managing Your Cash Flow

One of the most important steps for creating a safety net for your small business is to manage your cash flow correctly and efficiently. Keeping track of income from sales and expenses associated with running operations allows you to minimize surprises context time — or worse yet if there’s an emergency situation where you need to access extra funds quickly. Set up automated reminders each month so that nothing falls through the cracks when it’s time to pay your bills!

Using a Coworking Space

Working in a shared office or coworking space can provide many benefits to the modern professional. From access to cost-effective facilities and resources to being around like-minded individuals, you can yield numerous advantages when renting a coworking space (whether occasionally or daily).

Working at home can quickly become isolating and lonely, but working at a coworking office can make it easy to get out and collaborate with new people, discover different work styles, and keep up with industry trends. Connect with UNOVA Coworking today to learn about our available spaces!

Wrapping Up

The last thing you want is for your small business to get caught off guard when unexpected situations arise. Establishing an LLC, maintaining digital records, building your savings, honing in your cash flow, and following the other tips above will get you off to a strong start. Remember that taking simple steps today can pay dividends down the line!

Would you like to read more helpful content or learn about our coworking spaces? Visit UNOVAcoworking.com today!

Interdepartmental Communication:  Challenges and Strategies to Overcome Them

Interdepartmental Communication: Challenges and Strategies to Overcome Them
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There are many different reasons why departments within an organization don’t hold a back-and-forth dialogue:  logistics, a competitive environment, and apathy toward the company’s overall health are all issues. Thankfully, there are strategies you can implement today, including business process management and document sharing, which will help your staff maintain an open-door policy.

UNOVA Coworking shares a quick post on ways to combat interdepartmental communication challenges.

Why departments aren’t collaborating

Businesses are often made up of many different departments. These might include customer service, IT, HR, and product development. All of these must work together like cogs in a machine to ensure that your business runs smoothly. A few reasons that departments don’t play together well include a lack of strong leadership and a competitive environment.

An ineffective department leader may not be transparent with their staff and will likely mismanage employees and resources. Similarly, employees and managers working in a toxic competitive work environment may be less inclined to work together. The Applicant One Source blog explains that, while workplace competition is inevitable, competition should never be your employees’ sole driver.

Tips to get the conversation going

All businesses are unique, and, therefore, not all collaboration strategies will work for you. But a few things that can help universally include ensuring that your employees share a space together, at least occasionally, and automating processes that free up time for your human workforce.

Sharing a space is especially important when you have a remote team. Consider renting a coworking space once or twice each week for those that live within an hour of the UNOVA Coworking location. Sometimes, being able to make a human connection to an avatar is all it takes to encourage more back-and-forth dialogue. You can also utilize DPA + BPM for maximum efficiency when it’s time to streamline time-consuming operational tasks. Digital process automation (DPA) is essentially a digitized form of business process management (BPM) that helps you collaborate faster and monitor and act quicker and easier.

Strategies for better reporting

In addition to offering a shared workspace, you should also give your employees tools, such as Google Docs, Trello, and Redbooth, that allow them to work on projects together and that use visual cues to communicate where each piece of the process is. This, combined with a document management system, allows your staff to share documents anywhere in the world in real time. Even if you must use Word, Excel, or PowerPoint to create documents, you should have no trouble finding a program that allows you to convert these into more reliable PDFs.

An important point to remember here is that being able to create and share reports and other information is crucial if you plan to take on investors later down the road. Accion Opportunity Fund notes that the people with the money want to see the numbers; having everyone on the same page will ensure these are correct.

The value of communication

Ultimately, when you encourage communication throughout your organization, you’ll be more efficient and productive. Encourage your management team to be an example by showcasing their collaborative efforts and encouraging their own subordinates to do the same. It can also help to remind everyone that nobody wins by refusing or failing to communicate across departments. Your employees’ ability to communicate with everyone at all levels is essential to your business’s success. Whether you utilize business process management to automate tasks so that your people have the time resources they need to communicate or simply open a co-working space for real-life face time, the steps you take now to improve communication are just part of building a healthy and long-lasting business.

Questions or comments? Have any additional tips or resources to share? Reply below or reach out to Courtney Rosenfeld.

Manage Your Business’s Cash Flow in 4 Simple Steps

Keeping the cash flow steady at your business can be a long and frustrating process, even when sales are good. This is because there are several factors that go into your finances, and some get overlooked in the course of daily operations, such as the state of your inventory management. By making some small changes to the way your business handles certain tasks, you could make meaningful progress when it comes to your cash flow. Here are a few tips from UNOVA Coworking to help you get started.

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Incorporate

If you haven’t already incorporated your business, consider doing so for the many advantages your business will see. There are several different corporation types and they all have various advantages. For instance, forming an S corporation allows you to take taxes out of your paycheck rather than paying them in one lump sum at the end of the year, and it also allows for a deduction for your payroll, which means your tax responsibilities will be lowered. There is also a C corporation option, which allows for a much stronger form of protection for your company and its shareholders. Read up on the benefits of incorporating to figure out which option is best for your business, and get some help with filing the corporation paperwork.

Invest in Helpful Software

Whether you choose to incorporate or not, you’ll need the best and most updated software in order to make sure your payroll and accounting records are on track. These days there are several options available according to your business’s specific needs, and while it’s still a good idea to utilize the services of a professional accountant at tax time, there are programs that can help you keep track of your expenses and income throughout the year so you won’t face any nasty surprises. You can choose between software that incorporates both accounting and invoicing tools or look for specific programs that focus on one or the other.

Create a Loyalty Program

While keeping track of your cash flow is essential, it’s also crucial to look for ways to bring more money in. You might partner with a local business so both of you can benefit from the exposure, or create a loyalty program to encourage repeat customers. Businesses make much more profit from loyal customers than they do from new ones, so this is a great way to boost your income without spending a lot of money in the process.

Working with other small businesses can get your brand more exposure, so make sure that you have a simple, but high quality, logo that captures your company’s product and spirit. If you don’t yet have a logo, look for programs online. There are even some free options that allow you to customize templates or create your own from scratch. It’s logo design made easy, and your business will reap the benefits.

Make It Easier for Customers to Pay

Once you can keep your customers coming back, it’s a good idea to make paying invoices as easy as possible for them so you don’t have to waste valuable time and money tracking down payments. Consider digitizing invoices, offering a small discount for early payments, creating multiple pay options, discounting subscriptions, and/or offering email or text reminders to ensure they know when billing dates are. The easier it is for your customers to keep track of their bills and due dates, the faster you’ll get your money, allowing your business to keep cash flowing freely.

Maintaining a healthy cash flow for your company will ensure that you aren’t scrambling to find resources during slower times of the year, and it will help to reduce the stress that comes with running a business. By getting organized and utilizing a few different tools, you can keep communication open with vendors and customers to make sure your finances are in great shape.

Having a dedicated office space is nice, but it can be expensive. A more budget-friendly option is a coworking space, like UNOVA Coworking. Not only do we offer a quality workspace with many office essentials included, but you will also get the benefit of networking from your office. Visit us online to learn more about how you can save money by using our coworking space for your business!


Questions or comments? Have any additional tips or resources to share? Reply below or reach out to Julie Morris.

Developing the New Teen Entrepreneur

It is never too early to start as a teen entrepreneur. The earlier you start your journey, the more opportunity you can get to make mistakes and grow with them.

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There are some excellent lessons to be learned by running your own business, including understanding what your passions are and where you want to go in life. You can also save money for college or start saving up for an apartment or car because most of your personal expenses will be covered by parental support at home.

It’s a foregone conclusion that most, if not all, teen entrepreneurs will not have an office to call their own. But shared office space is certainly achievable. If you’re near the southern tier in WNY, consider the opportunity to work in Springville’s first and only shared office space to get work done, UNOVA Coworking. We offer unmatched flexibility in memberships and amenities, and offer a unique network of individual entrepreneurs, small business owners, and at-home workers with experience and availability to answer questions along the way.

Considerations Before You Begin

1. Be specific about what you want to do. Whether it’s monetizing your VLOG, beginning a pet sitting service, or retailing things you’ve crafted online, try not to be too broad. Having a narrower focus at first will keep you from spending too much to launch your business. Look at some popular ideas for budding teen entrepreneurship and see if any interest you.

2. Do the research and prepare for it. Write a business plan. It’s not only great preparation for the future but will help you understand all the steps you’ll need to take.

3. Find a mentor who has experience in the field you want to start a business. T ry asking teachers and your parents if they know anyone, or try LinkedIn.

4. Study and learn everything about your business idea, so that you know all the ins and outs before actually starting it up on your own.

The Business Side of Business

Teenagers are born digital natives, the first generation to grow up with the internet. They know how to create and build online products, take advantage of opportunities that are available online, and market themselves on sites like TikTok and Instagram. YouTube is another excellent platform for young entrepreneurs to spread their brand awareness and create huge followings. Snapchat users watch 12 times as many videos as Facebook and YouTube viewers, so marketing there can be a good way to reach your audience.

Developing a brand and creating a logo that’s impactful and eye-catching is important for any business and is not out of the reach of young entrepreneurs thanks to the abundance of free online apps.

Keeping track of your money is easy with online apps too. Take advantage of software for invoicing clients. I t can help you keep accurate books and get paid faster. Look for software that allows customers to pay online through the invoice, gives you alerts the moment customers view and pay invoices, and offers scheduled invoices for recurring payments.

Entrepreneurship Opens Doors

Being a teen entrepreneur can be an attractive asset for any college application because it shows responsibility and drive. With the average American student applying to 9.5 colleges, it is becoming increasingly difficult to stand out. College admissions officers are looking for well-rounded applicants with a variety of interests, which could range from playing on the soccer team to starting a new business.

Teen entrepreneurs are the new trend. They have the drive and willingness to experiment with new ideas, develop products, and test their assumptions. If starting your own business is a dream, there is no better time than now to start living it.

Questions or comments?  Have any additional tips or resources to share?  Reply below or reach out to Jason Kenner.

How to Overcome Failure and Succeed at Your Startup

Starting a new business can be a daunting task. It’s easy to feel overwhelmed by the fear of failure and give up before starting. UNOVA Coworking explains that the right mindset and planning can help you overcome these fears and be successful at your startup.

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Begin With a Business Plan

Creating a business plan is one of the best ways to prepare for success, notes the U.S. Small Business Administration. Having a clear sense of your long- and short-term objectives is essential for planning. This document can assist you in defining your goals, strategies, and tactics for achieving them.

It can also help you stay organized and focused, essential when starting a new business. The plan should include a section about using technology to automate customer payments as a vital part of your vision.

An online payment system offers many benefits, including security, convenience, and assurance for your customers. A great option is Helcim, an online payment system with low fees.

Connect With a Mentor

Grand Canyon University points out that one of the best ways to overcome fear is to connect with someone successful in the industry you’re looking to enter. A mentor can provide invaluable insights and advice and help you avoid common pitfalls.

Look for someone who has started a business in your industry. A mentor can provide you with first-hand experience and knowledge about what to expect. You can also find mentors through online forums, social media, or your local chamber of commerce.

Keep Your Goals Achievable

One of the best ways to overcome fear is to set achievable goals. This small step can help you stay motivated and positive as you progress. When your goals are attainable, you can celebrate each milestone along the way.

Don’t Skip Marketing Your New Business

When you start a new company, marketing is vital, and you don’t have to hire an advertising agency. You can handle several parts of branding and advertising yourself. For example, it’s simple to create an ad for social media with this Facebook ads maker. You can include your logo, graphics, fonts and color combos to customize your offering and let the nearly 3 billion users of the platform know who you are and what products or services you offer.

Take Care of the Legal Requirements First

One of the most important and often most daunting aspects of starting a business is taking care of the legal requirements. These can include registering your company name and getting licenses and permits.

Many online services can help you take care of the legal requirements. For example, LegalZoom can help you register your business name and create your business structure. Flexibility, limited liability, tax benefits, and less paperwork are just a few advantages of having an LLC as your legal business entity.

Change Your Attitude About Failure

Failure is one of the biggest fears people have about starting a business. But you can change your attitude about failure and use it to your advantage.

Thomas Edison, the inventor of the light bulb, is an excellent example of someone who used failure to his advantage. Edison failed many times before creating the light bulb, but he didn’t let those failures stop him. He used them to learn and improve his invention.

Success Is Obtainable With the Right Steps

Fear of failure can prevent you from starting a business, but you can overcome it with the right mindset and planning.

UNOVA Coworking believes in fostering community to help spur the growth of small businesses and organizations in and around Western New York and the southern tier. Reach out for more info today!

Questions or comments? Have any additional tips or resources to share? Reply below or reach out to Marissa Perez.

Wellness and Working From Home: Tips for Cultivating a Healthy Remote Work Life

From the 10-second commute to the endless snacks and pet snuggles, remote work certainly has its perks. However, making sure your home is a great place to work takes effort. Courtesy of UNOVA Coworking, here are some things you can do to improve your professional productivity and personal wellness as you work remotely.

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Set a Schedule

Remote work often translates to more flexibility in your day, but that doesn’t mean there isn’t still value in keeping a schedule. Take breaks throughout the day, and have a hard stop at the end of your workday, so you don’t risk burnout or overworking. If feasible, get in the habit of temporarily removing any work-related apps from your cellphone during your off times to help foster a healthy balance between your work and personal life.

Additionally, look for ways to structure your day to optimize your time and effort. For example, it’s proven that taking on larger, more difficult tasks earlier in the day is best for productivity. You can even do a mock commute, which may involve a short walk, bike ride, or drive around the block or to your local coffee shop to help you enter “work mode” and get ready for the day.

Keep It Clean

When your home doubles as your workplace, keep your space as comfortable as possible, so you can focus on your job. If you feel negative energy creeping up in your space, try to declutter or reorganize your surroundings to create a more positive atmosphere. Spend a few minutes at the end of each day cleaning up your desk and work area. Invest in storage organizational furniture to keep nonessential items out of sight while you work to prevent distractions. If you need some extra help keeping your home clean, consider bringing in a professional housekeeper on a regular basis.

Eat Healthily and Stay Active

Working from home likely means you’ve got more time to cook healthy dishes instead of relying on quick microwave meals at the office. Develop a meal plan for each week, and always have healthy snacks on hand. Stay hydrated, and consider getting a water bottle with time markers to encourage you to maintain proper liquid intake throughout the day.

Be intentional about dedicating time each day to moving your body, as sitting for extended periods of time can be harmful to your health. Consider upgrading your regular desk to a standing desk to help improve your blood circulation and physical posture. An under-desk treadmill can also ensure you stay active while you work.

Staying Well While Staying Home

The rise of remote work has led to many opportunities to spend more time at home. As you optimize your remote work arrangement, keep your health and wellness top of mind. For more information on remote work, including how you can benefit from a coworking space in Springville, New York, visit UNOVA Coworking.

Questions or comments? Have any additional tips or resources to share? Reply below or reach out to Julie Morris.

3 Tips for Perfecting Your Space When You Work From Home

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3 Tips for Perfecting Your Space When You Work From Home

According to recent remote worker statistics, 56% of companies around the globe offer telework options to employees, and those numbers are projected to grow as the world adjusts to post-pandemic life.  This means more people can work from home than ever before.  If you’re one of them, you may feel excited for the opportunity, but anxious about the reality of setting up your home office and making it a space where you can be efficient and productive.  Your house is your comfort zone where you let your hair down, relax, and settle in your loungewear.  So, how do you make it double as your office?  Here are some tips from UNOVA Coworking to make that happen!

1. Designate Your Work Space

The key to being productive when working remotely is having a distinct home office.  Just like a corporate workspace, your home office should be equipped for your professional needs and free of distractions.  Ideally, this space should be a room behind a door, like an extra bedroom, finished attic loft, or walk-in closet.  This way, you can close yourself in during work hours to avoid interruptions and shut the door behind you when the day ends.  If you only have a corner of a common space to work with, then consider getting a room divider that screens your view and muffles sound.

The goal is to make a space that allows you the convenience of a remote job, but also promotes a healthy work-life balance and prevents you from checking emails long into the night when you should be relaxing with your family.

2. Personalize Your Home Office

The great thing about a home office is that it doesn’t have to look like a sterile cubicle.  In fact, the more comfortable you make your space, the more productive you’ll be.  Even if you only telework one or two days a week, you’ll want to design and outfit your office for maximum efficiency.  Some creative and professional decor ideas include:

The idea of furnishing your home office can be daunting, especially if you’re on a budget.  Repurposing old, broken, or thrift store items is a great way to get the vibe you need for the room without breaking the bank.  You can find a quality upholstery service near you to repair and reupholster any pieces that need attention, which is often less expensive than buying a new office set.  Depending on your custom needs, style, and fabric choices, you can have a large sofa re-covered for $1,200-$3,500.  Before reaching out for a quote, be sure to conduct thorough research and do a deep dive into online customer reviews.

3. Find a New Space

Your studio apartment may have been perfect when you left home every day to go to work, but now that you’re a remote employee, you may feel cramped, anxious, or overwhelmed in your small space.  Major life changes require modifications, so if your living quarters no longer suit you, it may be time to move on.  If you’re interested in purchasing a new home, make sure to research the housing market in your area before making any big decisions.

If you can create a space in your home where you feel comfortable, motivated, and empowered, you’ll have no problem tackling the challenges of telework and becoming a top performer in your company in no time.

And if you ‘re looking for community (or need to put a little distance between you and your work), try a coworking space, like UNOVA!

Questions or comments?  Have any additional tips or resources to share?  Reply below or reach out to Chelsea Lamb.

UNOVA Coworking believes in fostering community to help spur the growth of small businesses and organizations in and around Western New York and the southern tier.  Feel free to reach out with any questions!

Easy Expansion: Hiring and Managing Remote Workers

When it comes to business, there’s always strength in numbers. If you want to take your company to the next level, you’ll need to put together a cohesive team and learn to manage them in the era of remote working – here’s how you can get started.

Hiring Smart

Before you begin the hiring process, it’s important to outline exactly who and what the company requires to succeed. Many new ventures begin with just a CEO and an accountant but, as you begin to expand or take on new investment, you may need to accommodate your growth with a few key additions. At this crucial stage, your new personnel need to represent immediate value – for example, marketing generalists or sales representatives can help increase revenue or spread brand awareness, or a product manager could help to develop your product range and supply chains.

When it comes to actually hiring, the process can be as simple or complex as you need it to be. Generally speaking, however, it’s worth taking time to plan and structure – write out the desired skills, available budget, and experience required. There are hundreds of forums and platforms to help you discover talent. If you find that you’re time-poor, it could be worth hiring a recruiter to help filter out the best candidates and remove the burden of scrolling through resumés. If you’re a microbusiness, try to avoid larger recruitment agencies as you’ll find more affordable fees attached to smaller companies.

Planning Ahead

It’s crucial that new hires understand exactly where you intend to take your company and what their role is in its development. Maybe your priority is to generate high-quality leads and establish your brand within a particular demographic, or to dominate an emerging market, spreading the word as quickly and indiscriminately as possible – whatever your aim, it needs to be communicated clearly, as confusion can quickly lead to lapses in productivity. Create a process map to help to alleviate this issue and enable you and your team to analyze your shared processes and outcomes, helping everyone to stay organized.

To make life easier for everyone, it’s also important to do some work independently. This means taking everything you already understand about your business and your industry and writing the information down in the form of a mission statement. Until now, much of your company’s brand values, work practices, and long-term objectives have lived inside your head – if you want to successfully transition into a team-based business, you’ll need to be generous with knowledge and prioritize patience and clarity.

Managing Remotely

Even with all the right preparation, you’ll never know exactly what you’re undertaking until the team is formed and the work is underway. There are believed to be three primary management styles and up to ten sub-styles – it’s up to you to recognize your own strengths and apply these accordingly. It’s also important to remember that the world of work is changing rapidly and, in this day and age, talent often recognizes its own value. Familiarize yourself with the latest trends in company perks, mental health awareness, and paid leave/vacation allowance.

Remote working can make management tricky at times but you’re likely to turn off good workers if you insist too strictly on in-person attendance. A good strategy is to divide the week up with some days given for remote working and others for office work. With the right communication tools, there’s no reason why virtual management can’t work, just be certain to check in regularly and make use of collaborative software.

It’s always a nervy moment for a company when it comes time to expand, but if you can provide clarity of vision, keep an open mind, and collaborate with your new hires, there’s no reason why your business shouldn’t thrive.

UNOVA is a coworking space established in 2018, offering a range of facilities for emerging businesses. Learn more at www.unovacoworking.com

Questions or comments? Have any additional tips or resources to share? Reply below or reach out to Marissa Perez.

6 ways to spread kindness in the workplace

The science of kindness is valid, and it’s proven that kindness in the workplace matters. We know that workplace stress is an issue, and, in fact, 61% of Americans name work as a major stressor in their lives. That stress can increase health risks for the workers for things like of anxiety, back pain, depression, heart disease, headaches, insomnia, and weakened immunity. It can also lead to organizational issues for the company due to absenteeism, higher health care costs, lower productivity, and more.

So how does kindness factor in? Basically, it’s an antidote to workplace stress, working to increase engagement, boost productivity, inspire loyalty, and overall improve job satisfaction. And fortunately, there are plenty of ways, both big and small, to create a kinder workplace, such as practicing gratitude by writing thank-you cards to team members, publicly recognizing accomplishments, and even supplying healthy food. For more easy-to-implement ideas to make your workplace a kinder place to be, take a look at this graphic.

1. Build a habit of gratitude

A demonstration of gratitude is both a kindness itself and a response to kindness. It’s what keeps employees paying it forward. But for people who haven’t actively practiced gratitude before, it can be difficult to start. Before gratitude can become part of company culture, it must first be an emotion, then a habit. 

You can help develop the habit by supplying your team members with the classic tool of gratitude: the thank-you card. If the team works in a shared space, let staff know that you’ll leave thank-you cards in the break room or another frequented space so workers can drop by and fill one out when they have a minute. Get the ball rolling by filling them out for your team members. Keep a few in your desk for spontaneous use. 

If you have remote team members, supply thank-you cards to your employees and share the addresses of teammates’ offices. Or use a free service such as Paperless Post.

2. Recognize what’s important

One form of gratitude comes from leadership: recognition. There are many ways to recognize employees. Raises can be effective, of course, while more public displays of recognition can give the whole staff a buzz. 

One study found that when top performers receive recognition in front of their peers, the largest boosts in productivity come from those who aren’t recognized. Consider dedicating meeting time or a Slack channel to shout-outs that recognize team members for everyday contributions.

For bigger accomplishments, consider offering a corporate gift. A paperweight with the company logo or an embossed pen is nice, but the gift will mean a lot more if you get to know the person’s interests and get them something personal.  

Finally, well-timed recognition helps companies retain employees. Recognizing employee birthdays and work anniversaries is critical. These so-called epiphany moments are times of reflection for many workers, and they may start updating their resumes if they don’t feel appreciated. 

3. Commit to random acts of kindness

Studies suggest that out-of-the blue kindness can be just as effective as regular expressions of gratitude and recognition. One study asked participants to commit random acts of kindness for seven straight days. These acts boosted happiness and wellbeing for both the givers and receivers.

Participants chose a variety of people to receive kindness: friends, family, coworkers, acquaintances, and complete strangers. The positive effects were the same no matter who the recipients were. It turns out, you don’t need to have a relationship with someone for kindness to benefit both of you.

If companywide kindness is your goal, you can build a culture of kindness quickly by encouraging random acts of kindness across departments and shifts. The acts can be as simple as holding the door open for an unfamiliar colleague or sharing a light-hearted meme with a remote teammate.

4. Supply healthy snacks and lunches

Feeding your team can reduce the stress of finding time to prep food between meetings, appointments, and checking off to-dos. This small kindness can make a big difference. In one study, when an employer  simply added two pieces of fruit to an employee’s lunch for three weeks, workers’ wellbeing and performance improved.

Study co-author and Associate Professor of Journalism at Penn State, Bu Zhong, Ph.D., said in an interview with Medical News Today that the study proves even small acts of kindness can have a huge impact on company culture: “An ultimate solution to improve worker performance and health could be big pay raises or reduced workloads, but when those solutions aren’t feasible, we found that even small offerings can make a big difference.”

Regular snacks or meals are small prices to pay for healthy workplaces full of happy, hardworking employees who take initiative. Stock your breakroom fridges and cabinets on your own, or use a subscription service to curate the snacks for you. And don’t forget about remote employees—mail them treats or reimburse them for a meal delivery service.

5. Give Honest, Thoughtful Feedback

Giving people feedback isn’t necessarily considered a kindness. But if done well, it can be—even if the feedback you offer is a critique. In her book Radical Candor, Kim Scott debunks the saying, “If you don’t have anything nice to say, don’t say anything at all.” Her view is that discussing an employee’s weaknesses one-on-one and supporting them in finding a solution shows how much you care about them and their careers. The key is to keep this conversation affirming and constructive. 

Don’t forget about positive feedback, too, especially when it’s related to kind behavior. In a study conducted with Finnish teachers, researchers discovered people are nicer when they believe kindness is a character strength they possess. 

The takeaway? One of the best ways to boost kindness in your organization is to recognize and compliment kindness when you see it among your coworkers. 

One note for remote team members: Consider giving feedback remotely over video chat or phone so they can see sincerity on your face or hear it in your voice. Email and messaging may not give as many clues about your tone and emotion.

6. Lead by Example

As the studies cited above show, small, one-off actions can have a tremendous impact on workplace stress. One of the best ways to encourage kind actions is for leaders to spread kindness. Here are some small ways that anyone can bring kindness to the workplace.

  • Start emails with a compliment.
  • Smile and greet people (in your building or on chat), whether you know them or not.
  • Go out of your way to show a new employee the ropes.
  • Connect with colleagues on LinkedIn and give them glowing reviews.
  • Point out someone’s strengths at your next meeting.

The only caveat to consider: Start slow. “Try one kindness initiative at a time,” Liz Jazwiec, author of Eat That Cookie! Make Workplace Positivity Pay Off … For Individuals, Teams and Organizations, said in an interview with Reliable Plant magazine. “After all, you wouldn’t want your coworkers to walk in one day and think that you’ve been brainwashed.”

Conclusion

There are many ways to define kindness within your company culture. But if you want to reap the benefits of kindness—including improved mental health, greater productivity, and lower workplace stress—your definition must include action. 

Encourage employees to write thank-you notes, share random acts of kindness, and give each other honest, thoughtful feedback. Bake kindness into each day by supplying snacks and lunches. Recognize birthdays, milestones, and achievements. Finally, lead by example. Act with kindness and show gratitude toward others. Remember that kindness is good for both the giver and the receiver. And kindness is contagious, so even small, inexpensive actions can have a huge impact.

Questions or comments? Have any additional tips or resources to share? Reply below or reach out to Sean Farrell.

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